Supporting Business Communication Through Content Marketing

Blogs: Are They Important?

5 reasons why you should have a business blog. We’ve all seen it. A business website with a “Blog” tab that reveals two posts written 18 months ago. Somewhere along the line, most business owners recognize they should have a blog. What they may not understand is why they should...

Creating a Successful Social Media Strategy Part 6: BONUS!

Social media platforms you should know about In our series about business social media, we’ve covered the basics: Facebook, Twitter, LinkedIn, Pinterest, and YouTube. But as we’ve seen, new social media platforms seem to appear overnight and suddenly become wildly popular. What...

Creating a Successful Social Media Strategy Part 5: YouTube

How to use YouTube videos for your business to boost customer connection. By all accounts, social media is becoming more and more visually driven: on Facebook, photo posts receive 39% more engagement than average. The explosive growth of sites like Pinterest and Instagram only...

Creating a Successful Social Media Strategy Part 4: Pinterest

How to leverage your business presence online with Pinterest You’ve heard about Pinterest – the newest social media website people everywhere are spending hours on. If you haven’t yet joined the craze, here’s what you should know about Pinterest. It’s a visual social media site...

Creating a Successful Social Media Strategy Part 3: LinkedIn

How to maximize LinkedIn company pages for your business LinkedIn is a social media networking site every business professional should be on. LinkedIn was created for and focuses on allowing professionals to interact with and expand their network based on “connections” – the...

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