Supporting Business Communication Through Content Marketing

What is “Content Marketing”?

The phrase, “content marketing” is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc. Do you think the term “content marketing” is just another marketing buzzword or a passing trend? Sure, the term may be another buzzword, but it’s...

8 Blogging Mistakes to Avoid

Have you ever been on a company’s blog and found spelling and grammar mistakes? Links that don’t work? Formatting that made the article difficult to read? Not only does this create a negative image in the eyes’ of readers, but it often deters them from ever returning to your...

Quality Over Quanity: Why Blogging Less is Worth More

The old adage “less is more” can be applied to countless scenarios. Whether its content or slogans, one epic line is worth far more than a 100 mediocre ones. One of the basic truths in content marketing is that quality always wins over quantity. The reasoning is straightforward:...

Before You Write, Here Are 5 Ways to Determine Your Next Blogging Topic

We’ve all experienced it, the dreaded writer’s block. No matter what you try to do, nothing seems to translate to the page. The same can happen when picking a blog topic. With so many different options and already conquered concepts, it can be difficult to choose something new to...

Why You Need a Good Blogging Blueprint!

If you have made the decision to implement a blog in your marketing strategy, that’s awesome! You’ve made the choice to help take your online presence to the next level. Your blog will provide you with an excellent outlet to leverage your expertise and increase traffic to your...

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